BYD proudly participates in sustainability event at Mishref Fairground
From 11-13 May 2025, BYD Alghanim participated in a sustainability event held at Hall 8 of the Kuwait International Fairground in Mishref. The event provided a platform for BYD Alghanim to showcase its latest advancements in electric and plug-in hybrid vehicles, highlighting the company’s commitment to sustainable mobility solutions in Kuwait.
Attendees had the opportunity to explore BYD’s diverse lineup, including models such as the Sealion 7 and Song Plus, experiencing firsthand the innovative technologies and eco-friendly features that define BYD’s approach to modern transportation. This participation underscores BYD Alghanim’s dedication to promoting environmental responsibility and supporting Kuwait’s vision for a greener future.
The BYD team was delighted to host our first-ever Iftar gathering on 11 March, bringing colleagues together to celebrate the spirit of Ramadan in a warm and welcoming atmosphere.
The gathering was marked by the presence Mahmoud Samara, CEO, Robert Etman, CFO, Yousef Behbehani, Senior Vice President – Automotive Group and Kamran Mansour, Senior General Manager – BYD Alghanim, whose attendance reflected the leadership’s ongoing support and engagement with the team. The event fostered a strong sense of unity, collaboration, and appreciation, creating an opportunity for meaningful connections beyond the workplace. It was a special occasion that honored our cultural traditions and highlighted the dedication and camaraderie within the BYD family.
Thank you to everyone who attended our Iftar, and we look forward to hosting additional engagement activities in the future.
five-star Euro NCAP safety rating
BYD’s flagship SEALION 7 SUV has earned a maximum five-star safety rating in the latest round of tests by independent body Euro NCAP. The model, which was launched in Europe in late 2024 and features not only a Blade Battery but also BYD’s trademark Cell-to-Body construction, picked up the top rating with strong performances in all of the four key areas in Europe’s most stringent safety examination – Adult Occupant protection, Child Occupant protection, Vulnerable Road Users protection and Safety Assist.
The SEALION 7, which is available with a choice of battery sizes and power outputs, and incorporates the world’s fastest electric motor in mass production (23,000rpm), has picked up particularly strong scores in the two occupant areas of the test. Euro NCAP’s official report says that the car offered good whiplash protection in a crash, while noting good protection in the side barrier test and severe side pole impact evaluation. The Adult Occupant protection rating is 87%.
The Child Occupant protection rating is even more impressive, at 93%, equalling the highest percentage score in this category over the past nine years and reinforcing the SEALION 7’s positioning as a family car. The report states how, in the frontal offset and side barrier tests, the SEALION 7 scores maximum points for protection of all critical parts of the body for both the 10-year and six-year dummies. It also credits its direct child-presence detection system, which issues a warning when it detects that a child or infant has been left in the vehicle.
The SEALION 7’s suite of driver-assistance features all earn praise in the evaluation, with a Safety Assist score of 79%. The report comments that the autonomous emergency braking system performs well, including responding well to pedestrians and motorcyclists, and notes the presence of lane-support and speed-assistance systems.
The SEALION 7’s five-star verdict follows similar ratings for its other models on sale in Europe – DOLPHIN, ATTO 3, SEAL U and SEAL U DM-i, SEAL and TANG.
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1994 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Brazil, Hungary, and India. From power acquisition and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 100 countries and regions, and more than 400 cities. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world. For more information, please visit www.bydglobal.com.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i, DM-p and DMO hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, and the XUANJI Architecture. The company is the world’s first carmaker to stop the production of fossil-fuelled vehicles on EV shift.
On 7 May 2025, as part of the business’ ongoing commitment to engage the local community, BYD Alghanim visited Diwan Al Sabeeh in Kaifan to host an exclusive test drive event for the Diwan members.
The event featured two of BYD’s models — the Sealion 7 and Song Plus — offering guests a firsthand experience of the vehicles’ advanced performance, premium comfort, and cutting-edge technology. This initiative reflects BYD Alghanim’s commitment to engaging with the local community and bringing sustainable mobility solutions directly to influential circles across Kuwait.