On February 14th, BYD Alghanim hosted a Ramadan Graish celebration at the Fahaheel showroom, bringing together valued customers for a warm and joyful pre-Ramadan gathering. The showroom was transformed with Ramadan-themed decorations, complemented by authentic Kuwaiti bites and traditional treats that created a welcoming and festive atmosphere. The evening was filled with connection, conversation, and shared moments as guests gathered to celebrate ahead of the holy month. As part of the activation, BYD introduced the “Test Drive & Win” concept, encouraging customers to engage directly  with the vehicle lineup. Guests who completed a test drive were invited to select from three mystery boxes for a chance to win exclusive prizes. The rewards included Xcite vouchers, elegant perfume boxes, and premium BYD merchandise such as hoodies, t-shirts, and branded cups, adding an interactive and memorable element to the celebration. The event successfully combined cultural engagement with product experience, further strengthening customer relationships in a meaningful setting.

On February 6, BYD Alghanim hosted a Food Expo event at Al Rai showroom as part of its ongoing Saturday weekend activations, creating a vibrant and engaging atmosphere that blended automotive excellence with exceptional culinary experiences. The event transformed the showroom into a dynamic space where guests, families, and automotive enthusiasts could connect, explore, and enjoy. A diverse lineup of well-known food concepts participated in the event, including The Kitchen, Taco Eatco, HBR, Mishmash, Slice, One Eatery, Humble Burger, Chubby Balls, Costa Coffee, and Meme Carry. Their presence added to the overall experience, attracting strong footfall and creating a lively environment throughout the day. The activation also featured a dedicated kids’ section, a cinema screen powered through V2L, and a live cooking station connected to V2L as well, demonstrating the practical functionality of BYD’s vehicle technology in an interactive and family-friendly setting