On February 14th, BYD Alghanim hosted a Ramadan Graish celebration at the Fahaheel showroom, bringing together valued customers for a warm and joyful pre-Ramadan gathering. The showroom was transformed with Ramadan-themed decorations, complemented by authentic Kuwaiti bites and traditional treats that created a welcoming and festive atmosphere. The evening was filled with connection, conversation, and shared moments as guests gathered to celebrate ahead of the holy month. As part of the activation, BYD introduced the “Test Drive & Win” concept, encouraging customers to engage directly  with the vehicle lineup. Guests who completed a test drive were invited to select from three mystery boxes for a chance to win exclusive prizes. The rewards included Xcite vouchers, elegant perfume boxes, and premium BYD merchandise such as hoodies, t-shirts, and branded cups, adding an interactive and memorable element to the celebration. The event successfully combined cultural engagement with product experience, further strengthening customer relationships in a meaningful setting.

On February 6, BYD Alghanim hosted a Food Expo event at Al Rai showroom as part of its ongoing Saturday weekend activations, creating a vibrant and engaging atmosphere that blended automotive excellence with exceptional culinary experiences. The event transformed the showroom into a dynamic space where guests, families, and automotive enthusiasts could connect, explore, and enjoy. A diverse lineup of well-known food concepts participated in the event, including The Kitchen, Taco Eatco, HBR, Mishmash, Slice, One Eatery, Humble Burger, Chubby Balls, Costa Coffee, and Meme Carry. Their presence added to the overall experience, attracting strong footfall and creating a lively environment throughout the day. The activation also featured a dedicated kids’ section, a cinema screen powered through V2L, and a live cooking station connected to V2L as well, demonstrating the practical functionality of BYD’s vehicle technology in an interactive and family-friendly setting

Introducing the all-new BYD Sealion 5, a compact hybrid SUV that sets a new standard f or modern driving. Combining sporty design, intelligent technology, and everyday practicality, the Sealion 5 is built for families and urban adventurers alike and is a Hybrid and a DMI platform 

 

Platform: Equipped with BYD’s advanced hybrid system for optimized fuel efficiency, smooth acceleration, and confident performance across city and highway drives. Safety & Tech: Advanced driver-assistance systems, large infotainment display, and spacious, tech-forward interior. Warranty: 6 Years warranty and 8 years battery warranty

BYD Group participated in the GulfRun event at Kuwait Motor Town from January 8th to the 10th, presenting all three brands; BYD, Denza, and Yangwang, in a coordinated showcase. BYD and Denza vehicles were displayed at the main stand, where visitors could explore the lineup, interact with the team, and learn more about the technologies behind the vehicles. Yangwang was featured in its own dedicated display area inside the garage, where the Yangwang U8 was presented, giving visitors a closer look at the brand and its engineering capabilities. A key highlight of the event was the first-ever track experience for the Yangwang U9 in Kuwait. Guests had the opportunity to take part in taxi rides on the track, experiencing the vehicle’s performance firsthand. Alongside the U9, BYD’s Han and Seal also took to the track, giving visitors the chance to feel the performance, acceleration, and handling of the vehicles in a real motorsport environment. On January 10th, the focus shifted to off-road capability with a full day of obstacle track experiences. Guests were able to participate in taxi rides across the obstacle course in the Denza B5 and Denza B8, demonstrating their off-road performance and versatility. The BYD Shark also joined the experience, navigating the obstacles and showcasing its capability in demanding terrain conditions. Through these experiences across track and off-road environments, BYD Group delivered an engaging showcase of performance, innovation, and capability, bringing customers and automotive enthusiasts closer to the future of mobility