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STANDING OUT AT GULFRUN
08 January 2026
BYD Group participated in the GulfRun event at Kuwait Motor Town from January 8th to the 10th,
presenting all three brands; BYD, Denza, and Yangwang, in a coordinated showcase. BYD and Denza
vehicles were displayed at the main stand, where visitors could explore the lineup, interact with the
team, and learn more about the technologies behind the vehicles. Yangwang was featured in its own
dedicated display area inside the garage, where the Yangwang U8 was presented, giving visitors a
closer look at the brand and its engineering capabilities.
A key highlight of the event was the first-ever track experience for the Yangwang U9 in Kuwait.
Guests had the opportunity to take part in taxi rides on the track, experiencing the vehicle’s
performance firsthand. Alongside the U9, BYD’s Han and Seal also took to the track, giving visitors the
chance to feel the performance, acceleration, and handling of the vehicles in a real motorsport
environment.
On January 10th, the focus shifted to off-road capability with a full day of obstacle track experiences.
Guests were able to participate in taxi rides across the obstacle course in the Denza B5 and Denza B8,
demonstrating their off-road performance and versatility. The BYD Shark also joined the experience,
navigating the obstacles and showcasing its capability in demanding terrain conditions.
Through these experiences across track and off-road environments, BYD Group delivered an
engaging showcase of performance, innovation, and capability, bringing customers and automotive
enthusiasts closer to the future of mobility
presenting all three brands; BYD, Denza, and Yangwang, in a coordinated showcase. BYD and Denza
vehicles were displayed at the main stand, where visitors could explore the lineup, interact with the
team, and learn more about the technologies behind the vehicles. Yangwang was featured in its own
dedicated display area inside the garage, where the Yangwang U8 was presented, giving visitors a
closer look at the brand and its engineering capabilities.
A key highlight of the event was the first-ever track experience for the Yangwang U9 in Kuwait.
Guests had the opportunity to take part in taxi rides on the track, experiencing the vehicle’s
performance firsthand. Alongside the U9, BYD’s Han and Seal also took to the track, giving visitors the
chance to feel the performance, acceleration, and handling of the vehicles in a real motorsport
environment.
On January 10th, the focus shifted to off-road capability with a full day of obstacle track experiences.
Guests were able to participate in taxi rides across the obstacle course in the Denza B5 and Denza B8,
demonstrating their off-road performance and versatility. The BYD Shark also joined the experience,
navigating the obstacles and showcasing its capability in demanding terrain conditions.
Through these experiences across track and off-road environments, BYD Group delivered an
engaging showcase of performance, innovation, and capability, bringing customers and automotive
enthusiasts closer to the future of mobility