BYD GRAISH

On February 14th, BYD Alghanim hosted a Ramadan Graish celebration at the Fahaheel showroom, bringing together valued customers for a warm and joyful pre-Ramadan gathering. The showroom was transformed with Ramadan-themed decorations, complemented by authentic Kuwaiti bites and traditional treats that created a welcoming and festive atmosphere. The evening was filled with connection, conversation, and shared moments as guests gathered to celebrate ahead of the holy month. As part of the activation, BYD introduced the “Test Drive & Win” concept, encouraging customers to engage directly  with the vehicle lineup. Guests who completed a test drive were invited to select from three mystery boxes for a chance to win exclusive prizes. The rewards included Xcite vouchers, elegant perfume boxes, and premium BYD merchandise such as hoodies, t-shirts, and branded cups, adding an interactive and memorable element to the celebration. The event successfully combined cultural engagement with product experience, further strengthening customer relationships in a meaningful setting.